STORIES IN BUSINESS

Stories build a bridge
into your customer's world

Stories Build Bridges

Worlds We all share the planet together, but we each live in our own little world. On a personal level, it’s easier to understand some people and the world they live in because they are closer to ours. Others live in worlds so far apart from ours that we just can’t reach them. On a business level, the more we understand about our customer and the world she lives in, the more we can empathize

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