I’m a brand storyteller, video producer, and web copywriter.
I’ve been using stories in business for over 39 years.
Science has shown that stories are at the root of the universal human psyche. They trigger emotions and chemical reactions within the brain that affect our responses and choices.
Storytelling is one of the pillars upon which every culture is built because the lessons in stories help us make sense of our world. They teach us how to avoid pitfalls and survive and prosper.
The most successful leaders and business owners set themselves apart by wrapping their messages, causes, products, and services in stories. They communicate a vision and purpose that speak more to value and customer experience than just trading features and benefits for money.
Using stories in business helps us earn the trust of our audience. When we connect with what matters to them, they feel we are the ones to provide the value and fulfillment they seek in their lives and lifestyles.